The other day, a group of wedding professionals and myself were discussing some concerns brides are expressing: How to trust wedding reviews? Which ones are legitimate? And the bottom line: Who to trust among so many wedding professionals out there? This got me thinking…. and thinking… and thinking so more.

Reviews are a catch 22.
Reviews are a catch 22 for any wedding professional. They make us look good and bad, but we need them.

No reviews: not good – signals lack of experience – “they’re probably just starting”
Bad review: no trust – signals bad reputation – “run Forrest, run.”
Somewhat good reviews: some trust, some doubt – not enough trust- “Uhm, not sure. Next!”
Too many good reviews: too good to be true – fishy – “Really how can everyone just love them. They must be posting those reviews to look good.”

So what’s next for wedding professionals and brides. As a professional, how can I prove that my reviews are legit? And for brides, how can you trust they are legit?

wedding reviews

Too many options…
First of all, I must admit that it must be daunting for any bride to choose a wedding vendor out of hundreds that are out there. On the other hand, because there are so many options, it means there is a vendor with a style, personality, experience and price range that is right for every bride.

But how can you find them?
How do you discern the real professional from scams. The experienced from the inexperienced. “The one who is charging way too much, if I can get the same thing cheaper.”

Engage with them!
This is what I do whenever I’m looking for a service. Point out the ones whose work you like, and engage with them. Follow them on Fb, or twitter, and follow their blog via their RSS. That way you know what are they up to; how are they like; if their personalities are a good match with yours and that of your fiance; how many weddings they do a year, which will tell you how much experience they have.

This will give you The bigger picture of who they are. And let them know you are out there. Once you know them, and have seen their work and their weddings, the reviews will make more sense. You may start pointing out reviews to real people, “Oh, this is the girl from the garden wedding; oh yeah, I know who she is.”

how to know which wedding reviews are legitimate

PS. Ok, the pictures with tags are cheesy, but you get the point.

Confused bride: Nila del Rio, from Black Tie White Veil Events
Wedding Planner: Veruschka del Rio, from Black Tie White Veil Events
Make up artist: Veronica Garcia

The Wedding Central is a wedding photography and cinema wedding video boutique that strives to bring contemporary wedding photography, and cinematic wedding videos. Our studio is located in Hoboken Weehawken area and covers weddings in Northern New Jersey, Jersey Shore, Central NJ,  and Manhattan and New York metro area.

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7 Responses

  1. Hi great article, I guess this can apply to all service related businesses as well. We’ve done a few bridal spray tan parties, but none have left a review for us. Reviews are definitely a catch 22, but it seems that one unhappy person (we haven’t had one yet thank goodness) is more willing to leave a bad review rather than the 100’s of satisfied people.

  2. Fun article…even with the “cheese.” I particularly like your advice to follow wedding professionals on Facebook & their blogs. I’d also add LinkedIn and Wedding Wire to that list. Those sites also add professional credibility by showing who associates with that wed pro, especially with their “endorsements.”. In the internet world, however, where anonimity runs rampant, I still advise going “old-school: and actually talking to a wedding professionals former clients.

  3. I agree with you and Ron – finding and following where they update the most (Facebook, Twitter, Blog, LinkedIn) is a great way to better understand the vendor. I would be careful of larger companies though, because a variety of people may be allowed to post, and the true representation may not be obvious.

    Hands down, I think that a face-to-face meeting is always one of the best keys. There are some excellent sales people out there, and they can wheel-n-deal on a phone all day long. However, my experience has taught me that the in person interview of a vendor, the one you’ll be working with, is the best way to tell who knows their stuff, who has an ego, and who is still flying by the seat of their pants. It’s often hard to hide those confidence markers when you have to look someone in the eye.

  4. I would like to share this with you all, you can take it for what is worth, I have seen other photographers actually trash other photogs on these so called review sites, It can break or make you, But the sad part is, that when you allow these so called sites put your info on there site it helps them. Not you. As a person who has been in the biz for over 40 years, I have seen it all, but don’t even think that these sites are helping your business they are hurting it, So go to the weddingwire look at your so called free page, they are recommending the big chain companys for photographers. YOU may like them as well, SO folks pay attention to these sites, it is hurting your bottom line.

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